Friday, October 26, 2018

How to Differentiate a Good Rendering from a Cheap one



We won't lie to you: 3D Rendering is a messy biz. We aren't complaining about it though! We love it like crazy! What we mean is that it truly requires a lot of training and devotion to get it right. It all depends on the amount of detail people want on their projects, because in rendering, “Detail is king”.

A lot of clients that come to us and ask about what traits define a “good rendering”. We have always been extremely open with our clients because tu us they are more like partners than plain clients. At the end of the day, we are both working as a team to develop the selling tools to close more deals. So it's not unusual to hear about how “a friend of mine told me that renders should be...” type of stories. This is often related to offers from other rendering agencies which is completely fine. Whatever works better for the firm, we get it.

So when these doubts come on board, we lay the answer right on the table:

“If you are thinking about paying cheap for a render… just make sure it doesn't look cheap”. This shocks them a little bit and it's no surprise. Whereas you work for an architectural firm, you are a product designer or a Real Estate developer, if you are using renders to pitch your projects to your clients then you know how important it is to get them right. We don´t want to sound mean but if your renders look cheap… You and your company look cheap as well.

As 3D and Virtual Reality experts, we would like to present you a practical list of how to identify Cheap rendering. Hope it helps:

Bad shaping: Do you remember those first 3D cartoon shows that looked cool back in the day but where all edgy? Well, you don't want your renderized bedroom to look like that. Furniture should look like furniture. Every single element should be well designed and crafted with excellent quality.

Wrong texture: How is your client supposed to love the house you are building for him if the shelves don´t look like wood and the walls feel plain and dull? Texturing is a big deal when it comes to immerging your client to a close-to-reality experience. If they don't believe it, they won't buy it.

Poor lightning: The balance between shadows and light bring to life a renderized space: Reflections over mirror like surfaces, a lamp beams it´s light on the desk inside the studio, the color of the sunset coming inside the window...These are just a few examples of how near perfection your renders should be.

Temperature: A room can be warm or cold depending on the colors of the details we apply to it. Render designers can set a very specific temperature to the space. The architect must have a vision of what mood should the room stand for and the render must be able to communicate it.

Remember that 3D World Renderings purpose is to connect to your clients dream space, to help them see what they will get. They are not buying the house… they are buying how they will feel inside the house, and it's the job of the 3D World Renderings team to help you achieve that. If you want to get more info about how good our 3D renderings really are, contact us and we will happily give you more details.