Thursday, September 6, 2018

Get people to connect with your ideas


Hi, I´m glad you are here today. As a member of the 3D World Renderings team, the fact that you are reading these words means that you are ready to acquire one of our services, among the following: 3D Rendering, Virtual reality, Real Estate videos, and Animation. So, why don't we go directly to the paying part. Please type the numbers of your...

Well... that was awkward. Sorry to put you through that little experiment but I was just trying to make a point: No one likes being sold. Even when we actually NEED what they are trying to sell. And why is that?

Here are a few reasons:

  • Salespeople are in it for the sale and nothing more. Sometimes they don’t even follow up what happens after the sale.
  • What they sale is not always what we need.
  • Too much pressure generates a lack of confidence.

Let us focus on that: Lack of confidence. If you have been around this topic for as long as we have, then you know that the most important AND CHALLENGING step while crossing the sales funnel it´s to get people to fully and actively connect with your idea. And that has everything to do with the fact that your prospect KNOWS you are trying to persuade and influence them to buy.

Let's not get tragic right away: This is how the system works and it's alright to play along. So, how can you engage with one of your customers even if he knows he is being sold? The answer is quite simple: You stop selling...

-What???

I am not finished there: You stop selling and you start showing. What I mean is that when you begin to prove how your product or service can bring the greatest advantage, benefit, of value to your client, then your client can really begin to trust you.

And when your client trusts you, then you are no longer his provider. You become his partner. So, let me fix that bad start we had before:

Hi, I´m glad you are here today. As a member of the 3D World Renderings team, the fact that you are reading these words means that you are looking forward to build a trustworthy connection with your customers and we will be more than happy to aid you. We’ve got perfect solutions for your architectural models, your interior design projects, your animation and Real Estate videos… Ready to amaze your clients?