Competition is fierce when offering a product or service to the public. When you think you have a good idea, there are four or five people who have thought of it similarly.
To make your idea stand out, you must make a killer presentation and illustrate it with stunning imagery that enchants your buyers. Maybe you can't do this yet because you're an architect and your project doesn't exist.
If this is the case, consider recurring to 3D renderings. The mention of 3D can be intimidating, perhaps you think it is expensive, maybe you think your project doesn't need a render. Think again.
Sometimes the presentation is more important than the product itself. Many good projects get shelved because their creators failed to pitch them correctly, while some mediocre products got their chance after a stunning presentation.
Presenting ideas should be a career in itself. It is an ability people take for granted. Presentations require a mix of capabilities, and not many people have them.
In the first place, you need to be able to stay calm when presenting. Calm comes from knowledge, thoroughly prepare your subject beforehand. If you don't have the information at the tip of your fingers you'll hesitate and that is unprofessional.
Be careful with your support media. A PowerPoint presentation is an archaic method to convey your idea, consider using videos, animations, and 3D renderings to depict your project.
A 3D rendering is like a window into the future, your blueprint will become a fully built building existing in the virtual world in which you'll be able to tour, to test interior design, to make changes saving time and money.
This virtual depiction of your project will open the doors with prospective clients and investors.
A successful presentation is a key to close a business and it is often a decisive factor. Consider that if you've put a lot of effort into developing your project you need to take it to the end.
Make sure the imagery in your presentation is of the highest quality by choosing the right design studio to make your renders.